A woman wants to buy some perfume online and she is on her phone. She finds one, taps the link, and waits. 11 seconds later the page opens with text too small to read and a menu hanging off the edge of her screen. She closes it and clicks the next result. That second perfume store gets the order.
The first store never found out. No missed call. No email. Just a lost sale, and no way of knowing it happened.
Now replace the perfume store with your business. If your business website is not optimized for all devices, then even if you have traffic, they will leave your site.
This happens every day to businesses and they have no idea it is going on. And the reason is almost always the same. Their websites are not compatible for all devices
So if you own a website and right now want to check whether your website is mobile responsive or not then our dedicated remote assistants have created a new tool where you can evaluate your business website in quick time.
Key Takeaways
Here is a quick look about what we will be discussing.
- Over 60% of web traffic comes from phones. If your website does not work on a small screen, most people finding you are already having a bad experience before they read a word about your business.
- You can check the responsiveness of your website for free right now. Our VAs have launched a tool exactly for this. No sign up, no technical knowledge. Just paste your website link, and determine your website condition.
- A poor mobile experience loses more than one customer. It loses the referrals, the reviews, and the repeat business.
- Search engines rank your mobile version first.
- A proper responsive website helps in maximizing your marketing efforts
Our Free Responsive Checker Tool For Your Website
Our remote support team developed a free tool that can instantly help you determine whether your website works properly on various devices or not. No sign up or technical knowledge needed.
Click “Website Responsiveness Checker” button. It takes you to a new page. Enter your business site link in the box & within seconds you can access the output.
You will be able to see how your website looks on various devices. If the result shows that on some of the devices your website is off track, then don’t get disheartened. It means you now know something that most of your competitors probably don’t, and knowing it means you can fix it before it costs you any more customers.
What Is Device Responsiveness For A Website
It ensures that no matter what screen a person is using, your website is displayed properly. Your audiences are using mobile or other smaller devices more frequently to access the web rather than using desktop or laptop. So your website must be user-friendly across devices otherwise you are losing audience every single day without even knowing it.
Think of it this way. It is like a shop that has a wide entrance, clear signs, and everything placed at the right height so anyone can reach it. When a shop is set up well, people walk in, find what they need and leave happy.
Real Need To Have An All Device Optimized Website
Over half of all internet traffic today comes from mobile phones. That number has been climbing steadily for years.
If 500 people visit your website in a month, around 300 of them are on a phone. So you have to ensure that you provide great user experience to these people who are visiting your site from phones otherwise you will be loosing 300 potential customers every single month.
Your website needs to earn their attention in few seconds. If it does not load fast, if the text is too small, if they cannot find your contact easily they are gone.
What Are The Key Benefits Of Having A Website That Works On Every Device
When people hear about a new business, the first thing they do is look it up online. Your website is where they decide if they want to trust you or move on. This is why having a well optimized website matters more than ever. Following are the main benefits:
Average Time Spent Increases
When your website layout works smoothly on any device then people will spend more time on it. Providing a great user interface and experience will help in keeping an active user more on the website or web store. A visitor who spends four minutes on your website is far more likely to contact you than one who left in eight seconds.
Positioning On Search Engine Improves
Your website’s ranking on the web depends on how the mobile version performs. If the mobile version is slow, hard to read, and difficult to navigate, your rankings suffer. If it is fast and user friendly, your rankings improve. Automatically your traffic volume increases. More traffic means more chances of conversion.
Attract More Traffic From Multiple Gateways
When your website works on all device, you become visible across more channels. Someone sees your post on social media and clicks the link. Someone clicks a link in a promotional email you sent. All of these entry points lead to your website. If your website only works properly on desktop, all that mobile traffic either bounces immediately or never comes back. A website that works everywhere captures traffic from everywhere.
Improved Cost Effectiveness
Businesses that ignore mobile compatibility often end up in a situation where fixing it later is far more expensive than it would have been to do it right the first time. The longer you wait, the more outdated the existing setup becomes, and the more work it takes to bring everything up to standard.
Traffic To Customer Conversion Increases
Traffic that converts is worth far more than traffic that bounces. When your website is easy to use on a phone, the gap between someone finding you and someone contacting you becomes very small. So more web traffic user turn into paying customers.
Less People Leave Your Website
When an organic visitor opens your website & somehow didn’t like your interface and immediately moves out, that is called a bounce. Poor user experience on mobile, is the main reason for high visitor disengagement rates. Fixing the mobile experience and your bounce rate drops.
Smooth Content Management
When your website is built to adapt to every screen, you only need to update content in one place. No maintaining separate mobile and desktop versions. No worrying about whether a change you made on desktop looks broken on phone.
Established Business Identity
People will access a business and create an impression through visiting their website. A highly optimized, user friendly website will always earn the trustworthy tag. Your credibility and your recognition is built online through your website.
Deliver Better Marketing Campaign Results
Any kind of digital marketing, whether it is paid search ads, email campaigns, or social media promotions, the destination all of that traffic is your website. Most of the people who click on ads and emails do so from their phones. So the landing page where the users are coming must work properly on a phone otherwise the entire marketing spend is wasted. A website that works on every device means every marketing campaign you execute delivers its full potential.
A Real Scenario Where We Assisted A Clothing Store In Converting Traffic To Client
A clothing brand selling through their own website came to us with a problem that had been frustrating them for months. Their paid ads were getting clicks. Their social media was active and growing. But they were not getting sufficient conversions when compared to the total clicks on their ads. They were spending on ads, seeing the active user count go up, and still ending most weeks wondering where the orders were.
Our expert VA team thoroughly investigated and analyzed the issue. The product pages were loading in over 12 seconds on a phone connection. The “Buy Now” button sat below a block of text and two large images, meaning most users never even saw it without scrolling.
Their entire customer base was shopping from phones. Over 70% of their traffic was mobile. But the store had been built and tested on a desktop browser, so nobody on their team had experienced what their actual customers were experiencing every day.
Our ecommerce team fixed the load time by compressing product images and removing two unused plugins that were running on every page. We fixed the “Buy Now” button issue so that users can easily view it.
In the six weeks after the fix, their mobile conversion rate went from 0.8% to 3.1%.
Our Process To Make Your Businesses Website Multiple Device Optimized
We are a team of virtual workforce assistant who work with various small and medium sized businesses handling their website responsiveness projects across retail, professional services, healthcare, hospitality, trades, and e-commerce. The problems we find are consistent. So are the results when we fix them.
One thing we want to address directly which we learned from our experience while handling various tasks and projects. Fixing responsiveness is not a one time job. It actually needs to be revisited every time you make significant changes to your website.
Following is our exact workflow:
Step 1: Complete Mobile Audit
We note what loads slowly, what is too small to read, what cannot be tapped accurately, and what breaks or disappears on a small screen. We also run technical tests that pick up issues not visible to the human eye, things like images that are far larger than needed, fonts loading from external servers, and tap targets that fall below the minimum size standard.
We document everything and walk you through what we found before any work starts. We will show you real-time user experience.
Step 2: Analyzing Load Speed
Slow loading is the single most common issue we find. In most cases, it comes down to a handful of specific problems. Images saved at desktop resolution being served to phone screens. Old plugins that are no longer used but still loading on every page. JavaScript running before the page content, which makes the page appear frozen while it loads. Our website development team identify the exact causes and fix them in order of how much they affect load time.
Step 3: Fixing The Layout On Smaller Screens
We check each page and ensure everything looks proper on various small screen devices.. Horizontal navigation menus become clean tappable icons. Content that was in columns stacks vertically. Images resize without distorting or overflowing. Text becomes readable without zooming. Buttons become large enough to tap without hitting the wrong thing.
We focus especially on the pages that matter most for your business. Your contact page. Your services page. Your booking or enquiry form. These are the pages that turn service seekers into customers and the ones we make absolutely sure work on every screen.
Step 4: Cross Device Testing
Once the work is done we test across multiple screen sizes and browsers, to confirm that your web pages are aligned and displayed properly across multiple gadgets. We check everything before we hand anything over.
Step 5: Handing Over And Results Reviews
Once the task is done, we walk you through what changed, the load time improvement, and the before and after usability scores. We stay available after handover because adding new pages or content can sometimes affect how things look on mobile.
Social Media Drives Mobile Visitors To Your Website
Almost all social media is used on phones. Instagram, Facebook, LinkedIn, WhatsApp. The people following you, seeing your posts, clicking your links. They are doing it on mobile screens.
Here is the journey. Someone sees your post. They tap the link. Your website opens on their phone.
If that experience is smooth, you just turned a follower into a lead. If it is not, you lost them at the final step, after all the effort that went into creating the content, growing the following, and running the campaign.
A client we worked with in the fitness space was running paid Instagram ads. Good creative. Clear offer. Reasonable budget. The ads were getting clicks but almost no conversions. When we checked, the landing page took over ten seconds to load on mobile and the sign-up form sat below a large image that did not load properly, making the whole page look broken.
The ad spend was not the problem. The landing page was not properly optimized.
Email Marketing and Mobile Experience Are Interconnected
Most emails are opened on phones. If you send newsletters, promotions, or follow-up sequences, the majority of your recipients are reading them on a small screen. They read your message. They tap the link. They arrive at your website on a phone.
If that page does not work properly, the email that took time and money to write and send delivers a fraction of what it should. The email did its job. The destination let it down.
This is why your website’s mobile performance is not a standalone issue. It sits underneath every marketing channel you use. Sort it out once and every channel above it immediately starts performing better.
Your Website Is Your Brand Creating Business Machine
A website that is optimized for every device is a golden mine for any business. It is the foundation on which your marketing, your business recognition, your search visibility, and your customer experience depends. Get it right and everything built on top of it works better.
The businesses growing quietly and steadily right now are not spending more on ads or posting more content. They are making sure that their websites are streamlined for every devices.
That is the part most businesses overlook. And now you know where to look.